Rapid Fire Marketing Inc (RFMK) – Boston Globe Mentions Cheryl Shuman Green Rush K

Rapid Fire Marketing Inc (RFMK) – Boston Globe Mentions Cheryl Shuman Green Rush K.

Check out the mention in this article in the Boston Globe ! 🙂 Darn cool 🙂 xooxoxo Let me know what you think 🙂

 

http://bostonglobe.com/business/2013/03/06/medicial-marijuana-businesses-look-massachusetts-for-growth-opportunities/zsDvlSuQXM2D3akA94wguN/story.html

 

Medical marijuana businesses look to Mass. for growth

 

By Jenn Abelson  |  GLOBE STAFF      MARCH 07, 2013

 

DENVER — Kayvan Khalatbari rings up more than $1 million in annual sales at Denver Relief, the medical marijuana dispensary he runs out of a downtown storefront, and business keeps getting better.

 

But rather than opening an additional store, Khalatbari, 29, is expanding in a different direction: He has been devoting more time to doing lucrative consulting work for about 15 fledgling cannabis entrepreneurs who are interested in setting up shop in Massachusetts.

 

Denver Relief is one of several companies in Colorado — the epicenter of the nation’s medical marijuana industry — eager to capitalize on the expected “green rush” as Massachusetts’ medical marijuana program gets off the ground this year.

 

 

There is lots of money to be made by the ancillary businesses — including consulting, accounting, law, and marketing — as well as in the treatment centers.

 

“There is a great opportunity here in Massachusetts,” said Khalatbari, who charges $250 an hour for his services.

 

Tripp Keber, widely considered the king of cannabis-infused products, is also looking East. His Dixie Elixirs & Edibles enterprise earned more than $1 million in 2012 by selling medicated carbonated beverages, infused edibles such as chocolate truffles and fruit lozenges, and other items to roughly 500 medical marijuana dispensaries in Colorado, where medical marijuana has been legal since 2000.

 

Keber projects his company’s sales will more than triple this year as Dixie Elixirs strikes deals in Arizona, Washington, D.C., Connecticut, and Massachusetts. He is in discussions with six Bay State entrepreneurs, including one in Nantucket, to license the brand and technology.

 

At Dixie’s Colorado headquarters, molecular biologists wearing white lab coats work with mechanical engineers, chemists, food scientists, and a chef to create dozens of products in a Willy Wonka-like setting. They concoct a rainbow of elixirs, including sparkling pomegranate sodas formulated with up to 75 milligrams of THC (the active ingredient in marijuana) per 12-ounce serving and mandarin orange-flavored energy boosters with about 60 milligrams of THC and as much caffeine as a cup of premium coffee. The standard dose is about 10 milligrams, so such products are not intended to be single-serve.

 

Keber has more than 40 employees after acquiring four medical marijuana businesses and is negotiating to take over two more. To support the growing empire, Dixie has hired three law firms, five consultants, a graphic designer, and a security company.

 

“Medical marijuana has created a cottage industry. This business is growing exponentially,” Keber said during an interview in his office, where he proudly showcases Dixie’s most recent honor: a fake marijuana leaf in a snow globe emblazoned with the words “Most Valuable MMJ Business,” awarded by local cannabis consultants. (MMJ is industry shorthand for medical marijuana.)

 

“Two to three years ago, we couldn’t get someone to return our calls,” Keber said. “Now, on any day, we have three to five vendors calling, e-mailing, or knocking on our door wanting to do business with us.”

 

When states start medical marijuana programs, the business impact extends far beyond dispensaries and cultivation operations, said Chris Walsh, editor of the Medical Marijuana (MMJ) Business Daily, a trade publication based in Denver. Many other types of companies crop up to provide services, including hydroponics shops, software firms, and packaging vendors. For instance, MMC Depot, a Colorado company that sells high-end glass jars and colorful plastic prescription bottles to hold marijuana, is interested in opening an East Coast branch in Boston.

 

“These other businesses generate millions of additional dollars in revenues and put more people to work,” Walsh said.

 

In Denver, Brian Vicente has built a law practice around medical marijuana. He helps start-ups across the country cope with local laws, negotiate leases, draw up mergers and acquisitions, and — if needed — represents them in court.

 

The company is doing so well it recently moved from a modest office — with waiting room magazines that included The Hemp Connoisseur and High Times Medical Marijuana — to a brick mansion across the street.

 

Vicente’s firm has doubled its space and shares some with other medical marijuana firms. He was one of the first Denver professionals to set up an office in Massachusetts and hire a full-time lawyer, based in the Financial District, who helped organize the recently formed Massachusetts Medical Marijuana Association.

 

He estimates Massachusetts could enroll more than 100,000 patients within two years — similar to the patient base in Colorado.

 

“We know this issue is going to be big, and we want to help it grow in the right direction,” Vicente said.

 

For people considering entering the business, this warning: Expenses can add up quickly. For example, full membership in the Medical Marijuana Association costs $300 a month. A recent event was held at the Omni Parker House in Boston to launch the group and introduce the National Cannabis Industry Association, which costs at least another $100 per month. The seminar that followed (priced at $199 to $299) featured Khalatbari of Denver Relief as well as Vicente.

 

Donna Rheaume, a former spokeswoman for the Massachusetts Department of Public Health who recently started the company Medical Marijuana Public Relations, attended to make connections and market her services, including media relations, branding, website development, social media, and community events.

 

“It’s a brand-new industry in Massachusetts, and it’s an exciting time from a public health perspective and business perspective,” Rheaume said. “There is an opportunity for small businesses — everything from security companies to contractors to electricians and accountants.”

 

A different group, DispensaryPermits.com, hosted a daylong medical marijuana conference Saturday called the Green Rush. It cost $250 and included speakers such as Cheryl Shuman, a celebrity and media expert, who, according to the conference description, “showcased today’s hottest legal cannabis products on ‘The Ricki Lake Show.’ ”

 

Another marijuana extravaganza hosted by the National Cannabis Industry Association is planned for March 16 and will cost $250. The symposium will feature Blue Sage Microbes, a leading provider of soil nutrient systems for industrial-scale medical marijuana cultivation; a panel discussion of ancillary businesses; and a presentation of MMJ Business Daily’s Business FactBook 2013.

 

“You’ve got to be fast in this industry,” said Walsh, the editor. “Competitors are coming from everywhere.”

About Cheryl Shuman

Tom Cruise, Steven Tyler, Julia Roberts, Madonna, Arnold Schwarzenegger, Mike Myers, Elijah Wood, Lindsay Lohan, Fergie, Will.i.am and Michael Jackson are just a few of the names you'll find scrolling through the client files during the 25 year career of Cheryl Shuman. Known as the "Martha Stewart of Marijuana," Cheryl Shuman announces the formation of Green Asset International Inc.. Shuman brings decades of experience working with media, celebrities, marketing and health care in Beverly Hills. Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car crashes. Shuman was the founder of Beverly Hills NORML, founding charter member of the NORML Women's Alliance and served on the steering committee for Public Relations and Marketing on an International platform. Cheryl Shuman is a founding member of the NCIA, National Cannabis Industry Association. Cheryl Shuman transformed her non-profit career into a thriving profitable media enterprise. Cheryl was the Executive Director of Celebrity, Media and Public Relations for the KUSH Brand which includes KUSH Magazine, KUSH Conventions and DailyBuds.com. Cheryl Shuman has been interviewed for television programs, newspapers and magazines, including but not limited to: ABC News, CNN, Fox News, NBC News, Access Hollywood, Entertainment Tonight, Today Show NBC, HBO Entertainment News and more. Her private medical cannabis collective, "The Beverly Hills Cannabis Club" is unlisted and membership is by referral only. Through her personal relationships and connections within Hollywood, Cheryl Shuman has been named as one of the most influential women in the cannabis reform movement by international media. Her position within the cannabis industry creates the first and only company of its kind and at the forefront of entertainment marketing, celebrity endorsements, product placement integration, sponsorships, production and technology. Cheryl Shuman serves as media spokesperson for the hot new vaporizer CANNACig Rapid Fire Marketing (pink sheets: RFMK) and conducts their marketing, public relations, product placement, and consulting services. Cheryl Shuman, Inc. is a business development company and acquisition vehicle. Shuman made news with an historic funding facility dedicated to the cannabis industry with plans to go public by 2014. Cheryl Shuman currently has a hot new reality TV series in development and is represented by the prestigous William Morris Endeavor Agency in Beverly Hills, California. President & C.E.O. http://www.CherylShuman.com http://www.MedicalCannabisManagement.com Spokesperson for CANNACig by RFMK http://www.vinhaler.com/online-store.html http://www.Rapid-Fire-Marketing.com/ Beverly Hills Cannabis Club Join Free Using "Cheryl Shuman" as your invitation code on: http://www.BeverlyHillsCannabisClub.com Social Network Links: http://www.BeverlyHillsCannabisClub.com LinkedIN: http://www.LinkedIn.com/in/CherylShuman Facebook: http://www.FaceBook.com/CherylShumanInc Twitter: http://www.Twitter.com/CherylShuman YouTube: http://www.YouTube.com/BeverlyHillsCannabis Vimeo: http://www.vimeo.com/cherylshuman
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