“Eyes Have It for Veteran Coupon Clipper”
Los Angeles Times – Los Angeles, Calif.
Author: PADDY CALISTRO
Date: Dec 26, 1986
Start Page: 19
Section: View; 5; Fashion Desk
Text Word Count: 783
Once a manager of an Encino optical boutique, Shuman says she has framed rock stars Michael and Marlon Jackson and Elton John. Shirley MacLaine will wear Shuman’s glasses in her autobiographical film “Out on a Limb.” Barbara Eden is a steady customer.
Those styles are atypical of her trendier frames. Most men, she says, choose conservative Dunhill (“The Cary Grant style”), Polo or Gucci eyewear. Younger men have been asking for the frames Bruce Willis wears on “Moonlighting,” frames Shuman describes as the Dobbs-II by eyewear designer Robert LaRoche.
Her $14,000 one-of-a-kind sale notwithstanding, Shuman says a visit to a client’s home results in an average sale of $950 for three pairs of glasses. Working with three to four clients a day, Shuman claims her San Fernando Valley-based business grossed $85,000 in its first six months. Heading into her second year, the 27-year-old entrepreneur will increase her sales force by adding traveling opticians based in Beverly Hills and Newport Beach.
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